Pure Baikal

Автор:
ADICT Group
Соавторы:
Anton Paimyshev
Aline Ostapchuk
Waso Danilenko
Grigoriy Uvarov
Vadim Danilkov
Lake Baikal is the largest freshwater lake by volume in the world, containing about one-fifth of the Earth’s fresh water. It is not only the largest, but also the cleanest and deepest lake in the world.

Ice cream Pure Baikal is a real piece of Baikal ice. Due to a special production technique the ice remains crystal clear – the way it was made by nature. This unique ice-cream is handmade by locals just once a year, when the lake freezes over.

Pure Baikal is a unique chance to taste Baikal Lake and cool down from the summer heat.

Package

The package design conveys the clarity and purity of the Baikal ice and at the same time it visualizes the lake’s depth.
The form of the ice cream: a buyer will get a traditional and recognizable stick ice-cream with the use of natural elements in accordance with the concept of natural origin.

As the result we managed to provide others with an opportunity to literally touch Baikal.